VCCP London commissioned Art&Graft to direct this TVC for the launch of Karhoo, a new global cab comparison app.
The launch campaign is based around the thought of ‘Here comes choice.’ It combines playful creative execution with targeted, above the line activation and comprehensive media relations.
Tasked with bringing the branding and script to life, alongside injecting character into the Karhoo circles; we developed the motion language and animation of the TVC to feel dynamic and engaging, whilst also keeping the message and introduction to the app clear.
Karhoo, a vendor-neutral platform, allows passengers to compare and book available cabs in their area by price, proximity and vehicle style. The app lets passengers pre-book days, weeks or months in advance or choose immediate pickup with their preferred cab company, giving both local and national operators access to thousands more customers.
Having launched on May 9th, the TVC will run on Channel 4 for two weeks and the extensive campaign will roll-out across across 17 train stations in London with DOOH, Tube cards and DEP executions including a digital display Waterloo take over, as well as mobile performance and location based activity across Facebook, Twitter and paid search.
Directed, Animated & Produced by Art&Graft
Branding - SomeOne
Advertising Agency - VCCP
Executive Creative Director: Darren Bailes
Associate Creative Directors: Pete Bastiman & David (Bish) Aylesbury
Producer: Olly Calverley
Production Assistant: Charlie Falconer
Planners: Charles Vallance & Matt Butler
Music Composition: Theo Vidgen
VO: Matthew Macfadyen
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