Art&Graft were commissioned to refresh the logo, brand guidelines and OSP for Pogo - an established Indian children’s TV channel with ambitions to become the ultimate Indian kids entertainment destination.
With branding dating back 12 years, the channel had underlying design principles but needed a cleaner, more contemporary update. We built on the existing core elements of the logo and colour palette and then developed an elegant, grid-like structure that could house characters and type in a sophisticated yet playful environment.
Designed, Directed & Produced by Art&Graft
Creative Director — Mike Moloney
Head of Design — Will Mercer
Creatives — Jim Wheeler, Mikey Dowdle, Sam Bevington
Producer — Helen Randall
Music and Sound Design — Dave Meckin