Pogo Rebrand


Info below

Art&Graft were commissioned to refresh the logo, brand guidelines and OSP for Pogo - an established Indian children’s TV channel with ambitions to become the ultimate Indian kids entertainment destination.

With branding dating back 12 years, the channel had underlying design principles but needed a cleaner, more contemporary update. We built on the existing core elements of the logo and colour palette and then developed an elegant, grid-like structure that could house characters and type in a sophisticated yet playful environment. 


Credits :


Turner Broadcasting


Designed, Directed & Produced by Art&Graft

Creative Director — Mike Moloney

Head of Design — Will Mercer

Creatives — Jim Wheeler, Mikey Dowdle, Sam Bevington

Producer — Helen Randall

Music and Sound Design — Dave Meckin

Tags: Branding

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