I Am Team GB
Art&Graft, in collaboration with The National Lottery, ITN Productions, ITV Creative and ITV AdVentures, have directed, designed and produced a campaign to showcase The National Lottery and ITV’s support of Team GB at the Rio 2016 Olympic Games in August.
Comprising of a set of charming animated commercials and promos, POS and OOH collateral the campaign aims to inspire and represent the ‘togetherness’ that each Olympic Games brings to the nation; that we’re all joined together as we get behind our athletes.
Following the Olympic Games in Rio, Camelot and ITV are co-hosting a homecoming celebration with a range of free sporting events across the nation and the I am Team GB promo urges people to get involved on the 27th August.
In contrast to the wide, cinematic approach of the Road to Rio, the I Am Team GB promo has much more of a personal feel and focus on the everyday individuals that can get involved to make this year’s event extra special. Wanting to keep the characters central throughout we devised a rotating camera move that continually looped around the various scenes as we watch the characters transform to participate in the nations biggest sports day.
A range of bespoke characters were designed to create a true, eclectic snapshot of the nation and populate the scenes of the biggest ever sports day.
The National Lottery / ITV
Designed, Directed & Produced by Art&Graft
Creative Director — Mike Moloney
Head of Animation — Clement Bolla
Head of 3D — Martin Salfity
Art Director — Stephen Middleton
Producer — Tom Bromwich
Illustration — Colin Bigelow, Clement Bolla, Stephen Middleton, Guitty Mojabi, Jim Wheeler
Character Animation — Clement Bolla, Ricardo David, Ellie Dupont, Sunil Kumar, Florian Mounie, Vincent Techer
Animation — Clement Bolla, Nicholas Canticus, Joe Maker, Stephen Middleton, Sam Munnings, Martin Salfity, Jim Wheeler
Print Artworker — Stephen Everett
Music — Nothing But Love by James, BMG Rights Management
Sound Design — Grand Central Studios
Executive Producer — Jemma Cassey
Campaign Producer — Jennifer Collins
Executive Creative Director — Tony Pipes
Creative Director — Anton Ezer
Campaign Manager — Heena Jivan
Marketing Manager — Natasha Reddy