I Am Team GB

Narrative

Info below

Art&Graft, in collaboration with The National Lottery, ITN Productions, ITV Creative and ITV AdVentures, have directed, designed and produced a campaign to showcase The National Lottery and ITV’s support of Team GB at the Rio 2016 Olympic Games in August.

Comprising of a set of charming animated commercials and promos, POS and OOH collateral the campaign aims to inspire and represent the ‘togetherness’ that each Olympic Games brings to the nation; that we’re all joined together as we get behind our athletes.

Following the Olympic Games in Rio, Camelot and ITV are co-hosting a homecoming celebration with a range of free sporting events across the nation and the I am Team GB promo urges people to get involved on the 27th August.

In contrast to the wide, cinematic approach of the Road to Rio, the I Am Team GB promo has much more of a personal feel and focus on the everyday individuals that can get involved to make this year’s event extra special. Wanting to keep the characters central throughout we devised a rotating camera move that continually looped around the various scenes as we watch the characters transform to participate in the nations biggest sports day.

Character Design

A range of bespoke characters were designed to create a true, eclectic snapshot of the nation and populate the scenes of the biggest ever sports day.


Making Of:


Credits :

Client

The National Lottery / ITV

Art&Graft

Designed, Directed & Produced by Art&Graft

Creative Director — Mike Moloney

Head of Animation — Clement Bolla

Head of 3D — Martin Salfity

Art Director — Stephen Middleton

Producer — Tom Bromwich

Illustration — Colin Bigelow, Clement Bolla, Stephen Middleton, Guitty Mojabi, Jim Wheeler

Character Animation — Clement Bolla, Ricardo David, Ellie Dupont, Sunil Kumar, Florian Mounie, Vincent Techer

Animation — Clement Bolla, Nicholas Canticus, Joe Maker, Stephen Middleton, Sam Munnings, Martin Salfity, Jim Wheeler

Print Artworker — Stephen Everett

Music — Nothing But Love by James, BMG Rights Management

Sound Design — Grand Central Studios

ITN Productions

Executive Producer — Jemma Cassey

Campaign Producer — Jennifer Collins

ITV

Executive Creative Director — Tony Pipes

Creative Director — Anton Ezer

Campaign Manager — Heena Jivan

Marketing Manager — Natasha Reddy

Tags: Narrative Commercial

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