The National Lottery - 'Thank You'

Narrative

Info below

Following on from the success of our Road to Rio campaign, The National Lottery and AMV BBDO commissioned Art&Graft to create an ambitious film to help celebrate a whole host of Lottery-funded projects from all around the country.

Continuing the theme of Norman Wilkinson-inspired landscapes from previous films, each project is brought to life through stunning illustrative environments showcasing the historical and natural wonders of the British Isles.





Determined to build upon the visual language and continue push the level of character animation on both a technical and creative level, the number of characters throughout increased four fold and the higher level of detail in both modelling and texture afforded even more personality and charm.






Credits :

Client

The National Lottery / AMV BBDO

Art&Graft

Designed, Directed & Produced by Art&Graft

Creative Director — Mike Moloney

Head of Animation — Clement Bolla

Head of 3D — Martin Salfity

Character Design — Stephen Middleton

Producer — Tom Bromwich

Illustration — Colin Bigelow, Clement Bolla, Stephen Middleton.

Working as part of the in-house team at Art&Graft —  Juliette Coutellier, Ricardo David, Abel Kohen, Jakub Krompolc, Sunil Kumar, Kornel Macarowicz,  Tristan Menard, Florian Mounie, Lee Robinson.

Music — Nothing But Love by James, BMG Rights Management

Sound Studio — Ben Gulvin at 750mph

Music Rearrangement — Radford Music

AMV BBDO

Executive Creative Directors — Alex Grieve & Adrian Rossi

Deputy Chairman — Dave Buchanan

TV Producer — Darapen Vongsa-nga

Account Team — Kate Lloyd, Mike Logan & Matilda Jones

Strategist — Matt Jones

Tags: Narrative Commercial

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