The National Lottery - 'Thank You'
Following on from the success of our Road to Rio campaign, The National Lottery and AMV BBDO commissioned Art&Graft to create an ambitious film to help celebrate a whole host of Lottery-funded projects from all around the country.
Continuing the theme of Norman Wilkinson-inspired landscapes from previous films, each project is brought to life through stunning illustrative environments showcasing the historical and natural wonders of the British Isles.
Determined to build upon the visual language and continue push the level of character animation on both a technical and creative level, the number of characters throughout increased four fold and the higher level of detail in both modelling and texture afforded even more personality and charm.
The National Lottery / AMV BBDO
Designed, Directed & Produced by Art&Graft
Creative Director — Mike Moloney
Head of Animation — Clement Bolla
Head of 3D — Martin Salfity
Character Design — Stephen Middleton
Producer — Tom Bromwich
Illustration — Colin Bigelow, Clement Bolla, Stephen Middleton.
Working as part of the in-house team at Art&Graft — Juliette Coutellier, Ricardo David, Abel Kohen, Jakub Krompolc, Sunil Kumar, Kornel Macarowicz, Tristan Menard, Florian Mounie, Lee Robinson.
Music — Nothing But Love by James, BMG Rights Management
Sound Studio — Ben Gulvin at 750mph
Music Rearrangement — Radford Music
Executive Creative Directors — Alex Grieve & Adrian Rossi
Deputy Chairman — Dave Buchanan
TV Producer — Darapen Vongsa-nga
Account Team — Kate Lloyd, Mike Logan & Matilda Jones
Strategist — Matt Jones