Pick Up!

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Pick Up!

Art&Graft were tasked with designing & directing this bright, and bonkers, TV spot for Pick Up! biscuits.

Inspired by the emojis and the meme generation, we employed bold colours, collage style illustration and humourous animated touches to subvert static photographic imagery.

The final result is this surreal breakdancing (and bouncing!) TV spot that is currently hitting the airwaves across the UK.

Final frames

Pick Up!
Pick Up!
Pick Up!
Pick Up!