Boomerang

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Boomerang

Art&Graft have designed and developed a comprehensive global rebrand for Cartoon Network’s channel, Boomerang. 

We were approached to create a distinct, flexible new visual identity which could refresh Boomerang for this dual audience, re-align the branding across territories and create a complementary channel to Cartoon Network, whilst establishing its own identity & personality.

Re-crafting the visual heritage and current branding of parent channel Cartoon Network, we created a distinct, flexible on-air package to articulate the new brand personality of Boomerang. Our approach was centred around creating a fun, sensory, light-hearted world in which the Boomerang characters could live and grow. 

Final frames

Boomerang
Boomerang
Boomerang
Boomerang