Art&Graft were approached to give the channel a full and complete visual make-over, creating a unique, modern on-air design system to articulate the brands personality, including core logo design, idents and mixed media live-action and animated promos.

Devising a three-tier brand system to appeal to the channel's wide demographic; Art&Graft created a series of harmonious fantasy worlds whilst incorporating the rich heritage of Chinese culture, with special features from our newly created brand characters set to represent the channel for years to come.