Art&Graft directed, designed and produced a campaign to showcase The National Lottery and ITV’s support of Team GB at the Rio 2016 Olympic Games, in collaboration with The National Lottery, ITN Productions, ITV Creative and ITV AdVentures.
Comprising of a set of charming animated commercials and promos, POS and OOH collateral the campaign aims to inspire and represent the ‘togetherness’ that each Olympic Games brings to the nation; that we’re all joined together as we get behind our athletes.
Following the Olympic Games in Rio, Camelot and ITV are co-hosting a homecoming celebration with a range of free sporting events across the nation and the I am Team GB promo urges people to get involved in sport.
