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IdN asked us to create an intro opening for their latest issue — IdN TV v21n4: Motion Branding. We kindly obliged with this little number.

Taking the theme ‘moving with the times’ we created an art deco cityscape reminiscent of a 1920’s futuristic metropolis. A city that is alive and is in constant flux, the inner mechanics of which are forever working.

In turn, this concept of people and industry keeping a city alive, inspired the use of creating a mechanical model that builds over time. At the core of the model are the letters IdN and only once the model is finished, as the cogs turn and the city’s mechanics are working, do these letters align.