For an Irish mental health and wellbeing campaign, Little Things required a sensitive approach to the stories of three individuals experience with depression, stress and anxiety; and how small actions can make a difference to your wellbeing.
Our approach centred around intelligent and highly emotive graphic compositions to support the stories. With such sensitive subject matter the films needed to illustrate each story in a sympathetic but positive manner; whilst also being memorable, informative and relatable to a wide audience.
In order to do this we developed a range of intelligent and emotive visual metaphors to convey themes of isolation without being too gloomy or appropriating visual tropes related to depression. In this way the imagery supports the tone and mood of each personal journey, rather than visualising exactly what is said in the script verbatim.