Magasin

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Magasin

Glædelig Jul! Things are starting to feel Christmassy here at Art&Graft as we toast gløgg with our loved ones and eat way too many æbleskiver in our new TV spot for the Danish department store Magasin.

Working with our friends at Uncle Grey, Art&Graft engineered a continuous camera move through an endless, escheresque world of Christmas magic — where each department of the store is lovingly boxed and wrapped within the walls of Magasin.

The piece uses a seamless blend of 2D and 3D animation techniques, with every corner of the frame packed with heart-warming details that will leave you feeling all toasty inside.

Final Frames

Magasin
Magasin
Magasin
Magasin