As part of Abu Dhabi Media’s major rebrand, Art&Graft were approached by Pentagram to work on the repositioning of their children’s channel Majid TV, creating a fun, playful and dynamic environment for kids to be entertained as well as educated.
With a wealth of experience working across global rebrands up our sleeves, we jumped at the chance to help Majid stand out against their competitors, developing a coherent branding style guide to work consistently across all platforms and establish the channel as a global TV brand.
We devised a visual approach that reflects Majid's rich heritage and incorporates many of their long-serving characters across the channel, whilst creating a modern, contemporary design system to carry the brand forward for many years to come.
