Smarty

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Smarty

Working with Wieden+Kennedy, Art&Graft had the pleasure of directing the launch TV commercial for the new innovative mobile phone network, Smarty.

Highlighting Smarty’s forward thinking and honest approach, the playful script was brought to life through Art&Graft's signature charm, humour and beautifully designed storytelling.

Inspired by western style stand-offs, our enigmatic boy and immovable shopkeeper deliver Smarty’s fresh, new message of a modern contract company for a modern generation.

Final frames

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