Smarty

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Smarty

After the success of our launch TVC for Smarty, we were delighted to be asked by Wieden+Kennedy to direct the follow up commercial, titled Tan Shop.

Set in a garish high-street tanning shop, the Art&Graft team developed a brand new comic duo of a chancing likely lad and non-plussed salon beautician to deliver Smarty’s innovative brand message.

The design of each character accentuates the playful contrast between their personalities and body shapes, charmingly brought to life through the humourous subtleties of movement and expression. 

Final frames

Smarty
Smarty
Smarty
Smarty