We’ve all been there, sitting on a plane awaiting take-off and the  in-flight safety video comes on. For most of us the reaction is apathy and boredom, so when we won the commission to re-do Virgin Atlantic’s pre-flight offering, we embraced the truism that passengers tend to endure rather than enjoy these films.

Inspired by classic cinema and cult films, this six-minute animation travels through a surprising and playful series of genre-based film scenes to convey all the necessary information.