In collaboration with our friends at AKQA, Art&Graft produced the VSCO holiday campaign; encouraging their users to reflect on 2019 and burst with renewed energy into 2020.
Each film explores an aspect of the creative process: curiosity, boldness and experimentation, transforming VSCO’s iconic slider into a playful character who embarks on a creative journey.
After the success of the three films we then created a longer form version which stitched together the creative process and explored the playful relationship of the dot and line.
