Working closely with our friends at WhatsApp, Art&Graft created a visual campaign for their two billion users worldwide to highlight their end-to-end encryption through three short animated stories; Ear Lesson, Boot Camp & First Date.
Based on real-life events, we crafted a unique set of distinctive characters that bring the message of privacy and intimacy to life through universal stories that flow from one culture to the next.
Alongside, we devised a contemporary visual language to represent the encryption process; a series of imagined hieroglyphics that convey how their conversations, messages and memories will remain only theirs.
