Adult Swim
A VR love story.
A celebration of creative freedom, adult humour in leaps and bounds, some light relief between your omnibus, a cult following, new characters bookending iconic IP, a bus stop, a VR headset, some older lovers and a pair of pranksters.
The champion of creative freedom, Adult Swim, entrusted the Art&Graft team with their own creative freedom to design something new – a series of Idents that would bookend their iconic range of shows; from the likes of Rick and Morty to Bob’s Burgers.
At 10 seconds each, the Idents are snappy interludes so the studio team focused on developing a quick, witty narrative, incorporating newly chartered territories for the Grandma and Grandad pairing (both in the virtual realm and in bed together).
“It doesn’t look like an animated show you have seen before, but it looks like it could easily be one."
Jason DeMarco, VP and Creative Director of On-Air at Adult Swim
Jason DeMarco, VP and Creative Director of On-Air at Adult Swim
Following the success of the studios VR romance idents, Adult Swim commissioned a second series from the studio. In a retro office, bathed in a digital glow, two big-headed pranksters engage in some lighthearted japes.
CHARACTER DEVELOPMENT
The studio team focused on developing the characters of the geriatric lovebirds, who pull out their VR headsets from their underwear and snap them on whenever life gets a little boring.
"These idents are such an opportunity for studios - totally open briefs from one of the most intensely creative commissioners in the industry.
Focusing on the elderly felt like a really smart angle for us, so often it’s a segment left out of comedy and we found a lot of fertile ground across the series. And it was really satisfying for the team to thread a simple narrative across all eight too, that viewers would hopefully pick up on after a few days of watching the channel."
Tom Bromwich, Head of Production at Art&Graft
Related Projects
-
Asics GEL-saga
A dream-like journey into mecha anime.
A 90s classic, a team of sneakerheads, countless anime references, a long forgotten VHS, a 7ft in-store robot, limited edition packaging, a blueprint in the basement, the iconic GEL-saga.
-
Haven Life
Meet the Blooms, a normal pair just like you and me.
Centre stage, two become four, 2D to 3D character development, a couple of lightbulb moments, 30 seconds that covers a whole chapter of life, a wardrobe of tactile textures, models to motion, from to do, to ta-da!
-
Proto
Creating the new Iris-D sneaker in a dreamlike factory for the future.
A design collective with a vision, a sneaker steeped in sustainability, a floral namesake, a crimson dreamland, 90s anime, a factory for the future.
-
Soho House
Developing a fun visual rule book for the international members club for creatives.
Dean Street Soho to Dumbo New York, an international members club for creatives, a simple rulebook, a novice main character, a series of vignettes, a host of evergreen characters, straight from script to screen.
-
We are OFK
The Game Awards, New York, the first virtual live performance, a debuting new single.
An indie electro pop line up, the Game Awards, New York, the first virtual live performance, a debuting new single, epic staging, dreamlike lighting, a cult following of gamers and four characters, stars of their own origin story, We are OFK.