Texture to type, game play to word play, a new AI model, a number of sliding, slotting puzzle pieces, a grid system to reflect its gaming roots, Go, Chess, Atari, a fourth generation software, real world impact.
Designed, Animated & Produced by Art&Graft
Executive Creative Director — Mike Moloney
Head of Production — Tom Bromwich
Creative Director — Stephen Middleton
Producer — Evie Garner
Design — Nuno Leites, Ezgi Pancar
Animation — Kimathi Flavien, Nuno Leites, Mathias Nielsen
Agency — Across the Pond
Executive Producer — Matt Mager
Agency Producer — Tara Struthers
Creative Director — Rohit Iyer
Head of Production — Tom Dore
Creative — Rhiannon Edwards
One campaign to capture 12 months of creativity.
A vital, vibrant motion language, a minimalist layout, thoughtful UI and a lineup of dots, dashes, sliders and imagery, one campaign video to capture 12 months of creativity.
Creating a meticulous design and motion system for MWC in Las Vegas.
Verizon’s MWC Event, an extensive motion package, 600,000 square-feet of exhibition space, Las Vegas strip, a global audience, a 16 metre-wide screen, an open brief, a 16-column grid, the famous 65° angle, an incredible in-house team, 2D to 3D, 350 development presentation pages, 20-second hero video, tailored design and motion system.
A cohesive motion system for a legendary launch, from comedy gold to sporting ad-ons, a gridded system of logos and icons, an infinite stream-verse.