Made By Dyslexia
A celebration of thinking differently.
Millions of children and their parents each year turn to search upon first discovering their dyslexia.
However, when they search ‘What is dyslexia?’, they find language that defines them by their limitations, with the front page showing negative terms, like “lifelong learning disorder” and “word-blindness”.
Global charity Made By Dyslexia, in collaboration with Clemenger BBDO, decided to intercept the front page of search globally, ensuring children and parents find a more balanced, strengths-based understanding of dyslexia at the top of their searches.
The film tells the story of a young girl named Lola who learns she has dyslexia, a scene familiar to millions each year. Turning to the internet for answers, she’s confronted by descriptions that leave her feeling hopeless.
However, when her future seems at its most bleak, Lola meets an unlikely friend. A famous dyslexic inventor takes her on a journey of self-discovery, introducing her to incredible dyslexics like Henry Ford, Muhammad Ali and visionaries from the worlds of film, art and science.
The film was directed by Kyra Bartley through Finch, crafted by Art&Graft London, with music by Grammy award-winning Lorne Balfe and Ted Griggs. The film was executively produced by Kate Griggs, Founder of Made By Dyslexia.
Art&Graft explored a hybrid animation style, drawing heavily from traditional 2D techniques like expressive brush strokes and varied frame rates, reinterpreted and evolved within a 3D pipeline.
Hand-drawn brush stroke animations weave into 3D renders to unify the visual language and add an extra layer of texture. The result is a mixed-media aesthetic that blends the hand-crafted quality of traditional animation with the depth and flexibility of 3D.
CHARACTER DEVELOPMENT
We explored several iterations of our cast of characters, ensuring that famous dyslexics from across history such as Thomas Edison and Mohamed Ali worked well alongside our protagonist Lola.
BACKGROUNDS & PROPS
VISUAL DEVELOPMENT
Credits
Designed & Animated by Art&Graft
Executive Creative Director — Mike Moloney
Head of Production — Tom Bromwich
Creative Director — Stephen Middleton
Creative Lead — Freddie Griffiths
3D Lead — Felix Weyss
Lead Producer — Mike Tsenti
3D Artist — Marina Nakagawa
3D Artist — PJ Joshi
3D Layout / Character Animator — Neil Ingle-Lai
3D Character Animator — Roly Edwards
Character Designer — Hsin Lin
Compositor — Max Callaby
2D Designer — Ezgi Pancar
3D Layout — Joshua Booth
3D Artist — HsiJen Liu
3D Rigger — Ahmed Shalaby
3D Modeller — Eder Carfagnini
3D Modeller — Diana Acien
Executive Producers
Kate Griggs
Lainey Musselman
Rob Galluzzo
Written by Clemenger BBDO
FINCH
Directed by Kyra Bartley
Executive Producer — Rob Galluzzo
Producer — Corey Esse
Creative Developer — Kate Hankin
Creative Developer — Genevieve Maignot
Made By Dyslexia
Chris Casdagli
Shirley Short
Alice Harper
Henni Grainger
Music — Lorne Balfe
Sound Design — MassiveMusic
Original Song ‘Colours’ by Ted Griggs
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