Google Deepmind

Collaborating on the visual
language for a global brand evolution.

A worldwide rollout, hundreds of assets, cohesive motion toolkits, templates and style guides, thousands of particles, ambient and active, a collaborative partnership.

THE LAUNCH

Continuing the success of our ongoing partnership with Google DeepMind, Art&Graft were once again trusted to help define a new era of AI — crafting the visual experience for the launch of Gemini 3.

PARTNERSHIP

A continually developing relationship between Art&Graft and Google DeepMind has taken our partnership to a new level.

Working side by side, we passed ideas back and forth in an unwavering pursuit of the best visual solutions. An extensive exploration across discipline and technique led us to find the strongest approach together.

VISUAL DEVELOPMENT

LET'S WORK TOGETHER

“Inspired by nature, the project uses the metaphor of AI as a shoal of fish. Dot and pill elements move together, changing direction, responding to the user and their surroundings while still maintaining a clear structure. This creates a visual language that feels alive and intuitive, making complex technology easier to understand.”

Gulya Voronova, Senior Motion Designer at Art&Graft

Gulya Voronova, Senior Motion Designer at Art&Graft

ROLLOUT

The Gemini 3 launch saw Art&Graft deliver hundreds of assets to the team at Google DeepMind, distributed further throughout the wider Google ecosystem.

Comprehensive toolkits, templates and style guides empower and equip teams to maintain continuity and consistency across a global scale.

2025 marked a pivotal year for AI, and it was an honour and a privilege for the Art&Graft team to play a role in shaping how this moment came to life.

Credits

Created & Produced by Art&Graft

Executive Creative Director — Mike Moloney

Head of Production — Tom Bromwich

Creative Director — Stephen Middleton

Senior Creative / Team Lead — Leio Kirtley

Producer — Mike Tsenti

Additional Production — Tara Struthers

Design — Jesper Bolther, Max Callaby, Max Dekker, Stephen Grace, Oliver Helfrich, Hsin Lin, Hsi Jen Liu, Ezgi Pancar, Gulya Voronova, Paul Wilson

Motion — Max Callaby, Callum Cannarella, Jack Chang, Ezgi Pancar, Gulya Voronova, Paul Wilson

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