Gemini WC26
Reactive motion toolkits crafted for every match moment.
A global summer of sport, modes to flex on and off the pitch, for every goal scored and penalty missed, adaptable across multiple languages, driving action and creating community.
Summer 2026. The World Cup. The whole world tuning in. When everyone is talking about football, how do you create a social media toolkit that actually cuts through the noise?
Google Brand Studio approached Art&Graft for an easily adaptable toolkit which would empower regional teams across EMEA to quickly react to every moment during the World Cup, encouraging audiences to use Gemini to enhance their pre, during and post match experience.
Leveraging our knowledge of the Gemini design system, our team developed a visual language which took brand fundamentals from Google and Gemini and adapted them for cultural moments.
Vibrant visuals pair with a relatable voice to connect with young fans across EMEA who are scrolling as they watch. The goal? Bringing everyone together, from complete novices to seasoned football fanatics.
TOOLKITS
The toolkit needed to be easily adaptable, allowing any marketing team from across Google to pick up and quickly respond to what’s happening on and off the pitch, whilst maintaining design discipline at scale and speed.
As well as being fully functional across a range of regions and languages, the final toolkit features a suite of different modes to capture every emotion of the world cup, from thrilling goals to heartbreaking corners, and pre-match build-up to post-match replays.
A range of backgrounds, typographic layouts and motion principles empower teams to clearly define the difference between states such as the high energy hype mode, and the more quiet and personal conversation mode.
Toolkits were delivered across Figma and After Effects, accompanied by comprehensive style guides ensuring that anyone could jump straight in and start adapting.
Fully editable text can easily be swapped out across multiple frames via a single input, and combine with interchangeable backgrounds to keep content feeling individualised and fresh. Individual cards can be put together in different orders to create a full flow, taking the customer on a journey that ends with a call to action.
The UI also allows for seamless integration of generated imagery, video generated by Veo and audio generated by Lyria, inspiring the audience to jump into Gemini and replicate these moments themselves.
Credits
Created & Produced by Art&Graft
Executive Creative Director — Mike Moloney
Head of Production — Tom Bromwich
Creative Director — Stephen Middleton
Senior Creative / Team Lead — Leio Kirtley
Producer — Mike Tsenti
Design — Max Callaby, Matt Fowler, Tilen Mourier, Ezgi Pancar
Motion — Max Callaby, Callum Cannarella, Matt Fowler, Tilen Mourier
Creative Strategy — Rohit Iyer
Related Projects
-
Google Deepmind
Designing the visual experience for the launch of Gemini 3.
A worldwide rollout, hundreds of assets, cohesive motion toolkits, templates and style guides, thousands of particles, ambient and active, a collaborative partnership.
-
Lyria 3
Your musical collaborator.
Powerful composition, blending genres and creating new ones, kinetic typography, responsive soundwaves, endless exploration, a world of musical possibilities.
-
MuZero
What is MuZero? How do you visualise an AI?
Texture to type, game play to word play, a new AI model, a number of sliding, slotting puzzle pieces, a grid system to reflect its gaming roots, Go, Chess, Atari, a fourth generation software, real world impact.
-
Google Quantum
The studio team venture into the quantum frontier.
The quantum frontier, unchartered territory, mastering a new software, 4 gallery visits, from physics to the physical world, AI powered computing to AI powered painting, from constellations in the sky to the constellation of the computer chip, mastering a new software and visualising the invisible.