Centre stage, two become four, 2D to 3D character development, a couple of lightbulb moments, 30 seconds that covers a whole chapter of life, a wardrobe of tactile textures, models to motion, from to do, to ta-da!
Designed, Directed & Produced by Art&Graft
Executive Creative Director — Mike Moloney
Head of Production — Tom Bromwich
Creative Director — Stephen Middleton
Studio Producer — Dawn Cottrell
Creative Lead — HsiJen Liu
Storyboarding — Juan Huarte, HsiJen Liu
Design — Stephanie Dewhirst, Rob Gavin, HsiJen Liu, Callum Cannarella
Modelling — Eidan Elgrably, Kornel Makarowicz
Rigging — Martin Gunnarsson
3D — Stephanie Dewhirst, Diego Ghirardo, HsiJen Liu, Joe Maker
Character Animation — Morgane Billault, Roland Edwards, Pierre Plouzeau
Margaret Czeisler — Head of Brand Innovation Lab
Dustin Duke — Principal Creative Director, Brand Innovation Lab
Joshua Eithun — Creative Director, Brand Innovation Lab
Andrew Burke — Copywriter, Brand Innovation Lab
Elaine Yau — Interactive Designer, Brand Innovation Lab
Brittany Culley — Sr. Solutions Manager, Brand Innovation Lab
Rad Olievschi — Principal, Content Producer, Brand Innovation Lab
Ryan Cunningham — Content Producer, Brand Innovation Lab
Adding character to the mobile network's first TV campaign.
An adventure into animated advertising, a phone network with an outrageously good deal, an internal workshop character who inspired an unimpressed shop keeper, two stories, two films, two ridiculous narratives, lipsyncing to vo, performance and timing, 2D sketches to 3D build, a killer tagline.
Our ode to West Coast Americana cinema. In one shot.
One shot wonder, a cast of Hollywood archetypes, West Coast modernist homes, a cadillac, a familiar plot in new aesthetic, years of cinema-going condensed into two compelling minutes.
Heritage IP redefined for the digital age.
A much cherished childhood character, a 1970s comic strip, a digitised world, a Majid-verse of characters, an international children’s television channel, an international rebrand.
Backgrounds that deserve to be in the foreground.
Twenty concepted scenes, a moment of mayhem, birthday celebrations, artificial light from within, from dusk to dawn without, condensation on a cold day, cosy scenes, familiar scenes, apocalyptic scenes, billions of Avatars globally, a home for all of them.