Kinder
An easter egg hunt with a twist.
An AR easter hunt, a lineup of familiar faces, plastic pieces to 3D faces, team nostalgia (and hunger), a much loved sweet treat.
Art&Graft was tasked with envisioning a different type of easter egg hunt for the teams at Kinder and Amazon. Family favourite and creator of the original surprise egg, Kinder, wanted to elevate its lineup of familiar toy surprises for its US product – the Kinder Joy egg.
This collaboration between Amazon Advertising and Kinder added a virtual spin to the much loved Kinder characters and provided a joyful new style of easter egg hunt for children, via an AR easter egg hunt.
The team paid particular focus to texture work and additional detailing for each character working within the strict parameters of an AR workflow they managed to ensure they retained their plastic patina and stood out within their real world background.
DEVELOPMENT
The familiar lineup of Kinder characters included their signature tree mascot, a flowerpot, a dolphin, a frog and a dragon. These were carefully modelled with the original plastic seams and parts in tact for maximum authenticity.
"Stepping in to explore new areas of technology is always exciting, as a studio team we relish these opportunities to learn and push ourselves. Not to mention eating our combined bodyweight in Kinder eggs as research."
Stephen Middleton, Creative Director at Art&Graft
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