Powerful composition, blending genres and creating new ones, kinetic typography, responsive soundwaves, endless exploration, a world of musical possibilities.
Art&Graft were tasked with crafting a 90 second sizzle to promote the launch of Lyria 3, Google’s most advanced music generation model yet.
We partnered with the team at Google DeepMind to create an engaging and upbeat motion piece set to a Lyria 3 generated music soundtrack, showcasing the high quality of the audio and variety of prompts that users can work with.
Lyria 3 helps you express, explore, and experiment with high-fidelity music, using prompts to create tracks with natural flow from note to note.
Playful kinetic typography visualises some of the diverse audio outputs made with the model, combining with bright gradients which tie in with our work on Lyria 2.
The sizzle formed a core component of Lyria 3’s launch across Google DeepMind’s website and social media channels, demonstrating its exciting range of capabilities to a global audience.
Created & Produced by Art&Graft
Executive Creative Director — Mike Moloney
Head of Production — Tom Bromwich
Creative Director — Stephen Middleton
Senior Creative / Team Lead — Leio Kirtley
Project Lead — Gulya Voronova
Producer — Tara Struthers
Design — Yunju Chen, Ezgi Pancar, Gulya Voronova
Motion — Joshua Booth, Yunju Chen, Alexey Goncharov, Nuno Leites, Gulya Voronova
Mix & SFX — Dave Meckin, Andy SheriffDesign — Max Callaby, Matt Fowler, Tilen Mourier, Ezgi Pancar
Motion — Max Callaby, Callum Cannarella, Matt Fowler, Tilen Mourier
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