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  • Introduction
  • THE FILM

Lyria 3

Your musical collaborator.

Powerful composition, blending genres and creating new ones, kinetic typography, responsive soundwaves, endless exploration, a world of musical possibilities.

Art&Graft were tasked with crafting a 90 second sizzle to promote the launch of Lyria 3, Google’s most advanced music generation model yet.

THE FILM

We partnered with the team at Google DeepMind to create an engaging and upbeat motion piece set to a Lyria 3 generated music soundtrack, showcasing the high quality of the audio and variety of prompts that users can work with.

Lyria 3 helps you express, explore, and experiment with high-fidelity music, using prompts to create tracks with natural flow from note to note.

LET'S WORK TOGETHER

Playful kinetic typography visualises some of the diverse audio outputs made with the model, combining with bright gradients which tie in with our work on Lyria 2.

The sizzle formed a core component of Lyria 3’s launch across Google DeepMind’s website and social media channels, demonstrating its exciting range of capabilities to a global audience.

Credits

Created & Produced by Art&Graft 

 

Executive Creative Director — Mike Moloney

Head of Production — Tom Bromwich

Creative Director — Stephen Middleton

Senior Creative / Team Lead — Leio Kirtley

Project Lead — Gulya Voronova

Producer — Tara Struthers

Design — Yunju Chen, Ezgi Pancar, Gulya Voronova

Motion  — Joshua Booth, Yunju Chen, Alexey Goncharov, Nuno Leites, Gulya Voronova

Mix & SFX — Dave Meckin, Andy SheriffDesign — Max Callaby, Matt Fowler, Tilen Mourier, Ezgi Pancar

Motion  — Max Callaby, Callum Cannarella, Matt Fowler,  Tilen Mourier

Related Projects

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    Ethereal soundwaves, AI as a creative partner, over 270 deliverables, ambient visualisers, endless possibilities, and new technology.

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