Ring Gift Stack
The toolkit that keeps on giving.
Black Friday to Cyber Monday, the festive season and beyond, considered compositions all year round, studio grade lighting and brilliant bokeh, refined renders, the beauty of negative space, room to grow, a scalable system that Works Beautifully.
The team at Ring approached us with a festive challenge — to elevate their full product range through consistent branded compositions which could adapt seasonally. Introducing: The Gift Stack.
The initial brief was open ended but required an extensive list of compositions, calling for an exploration of how best to highlight the products statically through a hyper-focus on this contained environment.
VISUAL DEVELOPMENT
The studio team methodically explored how best to highlight products by testing composition, scale, lighting and depth of field. Rapidly prototyping in both 2D and 3D provided the Ring team with multiple directions and fresh perspectives — continuously refined and revisited to arrive at the right solution, not the first one.
Early experimental wrapping paper explorations became realised deliverables, animated for Ring’s Christmas campaign. Delivering not only an extensive toolkit, but a visual system that can keep on giving.
“The main challenge was to design for a wide variety of aspect ratios for a range of screen sizes and devices. I really like the early explore into the project, looking at various lighting setups to set the tone and mood of the compositions.”
Tom Merry, 3D Motion Designer at Art&Graft
TOOLKIT
Infinite compositions of the Gift Stack in multiple colourways suit all seasons and any occasion, highlighting Ring’s expansive range of products. A usable and effective system allows Ring to easily interchange products, colours and ratios: streamlining their creative process whilst elevating the visuals.
Fully scalable, adaptable toolkits empower the Ring team to quickly cover multiple touchpoints in a global campaign, whilst always maintaining brand consistency.
SCALE & ROLLOUT
A long-term partnership sees Art&Graft working with the Ring in-house creative team on everything from day-to-day digital assets to global campaigns: from social posts to website takeovers, airport banners and beyond.
A range of deliverables, attention to detail, and always spotlighting the design conscious products which make Ring a leader in home security systems.
Credits
Designed, Directed and Produced by Art&Graft
Executive Creative Director — Mike Moloney
Head of Production — Tom Bromwich
Creative Director — Stephen Middleton
Production — Chloe Allen, Evie Garner
Creative Leads — Tom Merry, Felix Weyss
3D — Diego Ghirardo, Ross Mason, Tom Merry, Alex Monk, Mathias Nielsen, Alejandro Olmedo, Felix Weyss
2D / Layout — Freddie Griffiths, Morgane Billault
Ring
Senior Creative Producer — Alex Khatchadourian
Creative Producer — Mara Serdans
Creative Director — Brandon Lopez
Senior Designer — Andrew Chen
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