The Flynn
A vision for vibrant living.
A stone’s throw from Greenwich village, an apparition between 6th Ave and 7th, a vibrant complex adorned with greenery, a lifestyle sanctuary modelled in 3D, a character going about his workaday routine, a lasting visual campaign.
The Flynn, a new lifestyle-led apartment building in New York, needed to develop a campaign which separated them from the crowd of other new complexes popping up in Lower Manhattan. Their ambition was to showcase not just the building itself (an immaculate development echoing the neighbourhood’s historic architecture) but also the vibrant community and lifestyle that was within.
Working alongside the team at Winkreative (see also our work for Tilal al Ghaf), Art&Graft created a timeless campaign film to celebrate The Flynn’s vision for living, which still lives on their homepage today.
"Art&Graft grasped the brief really quickly and were able to handle all aspects of the project, from character development and animation style to 3D rendering and music composition. We are delighted with the outcome and so is the client."
Adam Browne, Art Director at Winkreative
Adam Browne, Art Director at Winkreative
CHARACTER DEVELOPMENT
The studio team developed a ‘day-in-the-life’ narrative for the central character, the titular Flynn. He is a man who finds both peace and vitality within the walls of The Flynn, its society touching him even as he leaves for the busy call of Manhattan.
Credits
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