Verizon’s MWC Event, an extensive motion package, 600,000 square-feet of exhibition space, Las Vegas strip, a global audience, a 16 metre-wide screen, an open brief, a 16-column grid, the famous 65° angle, an incredible in-house team, 2D to 3D, 350 development presentation pages, 20-second hero video, tailored design and motion system.
We partnered with the in-house team behind America’s most trusted network to create a meticulous design and motion system for MWC, the globally renowned technology event based in Las Vegas.
Utilising our expertise in moving systems, the resulting comprehensive motion package for Verizon’s MWC Event was crafted to seamlessly incorporate 2D, 3D, and sharp, Swiss typography — visualising the abstract whilst perfectly aligned with the brand’s precise motion principles.
Immersing the audience within a fully connected world of entertainment across 600,000 square-feet of exhibition space – presented on MWC22’s 16 metre-wide keynote screen, no less – the detail-obsessed system was shaped by the expo’s exhibition of emerging technologies.
"We initially developed two concepts – one with a more narrative focus and one with a high energy focus. My proudest moment was executing the second concept quickly when the direction pivoted. After creating the initial concepts and storylines, we went straight into 3D style frames, with an emphasis on big landscape shots."Mathias Nielson, Head of Motion at Art&Graft
The early phase was defined by an intense visual development exploration around themes of ideation and the realisation of future and products. The team became fascinated by imagery of portals, reveals and transformations that would speak to Verizon’s ambition to define the future.
Despite the breadth of routes and techniques explored, each was carefully aligned to the Verizon brand – every frame was pulled together by the classic triptych of colours, which define the communications giant, and the strict Swiss design principles which frame this motion package.
"Art&Graft is that top shelf bottle you pour when you want to impress. From start to finish, they proved to be first class thinkers, designers, animators, and partners — consistently delivering quality. Their agility pushed the work further, with skills to back it all up. A&G certified themselves good to the last drop."Matthew Brant, Creative Director at Verizon
The grid lines are explicit in some frames and hinted at in others – a strong play into the Swiss Design principles that framed this campaign.
"I focused on developing the Swiss grid system. We had to consider how this would look for both broadcasting and the event screen. This grid system was also essential for the integration of the text elements to introduce the speakers. I enjoyed arranging these elements and playing with the depth of field."Ezgi Pancar, Junior Creative at Art&Graft
Designed, Directed & Produced by Art&Graft
Executive Creative Director — Mike Moloney
Head of Production — Tom Bromwich
Creative Director — Stephen Middleton
Creative Lead — Mathias Nielsen
3D Animation — Yat Fung Leung, Joe Maker, Tom Merry, Jake Hardiman & Fabio Medrano
2D Design — Ezgi Pancar & Tal Uliel
2D Animation — Mathieu Dellabe, Nuno Leites & Mahmoud Badran
One campaign to capture 12 months of creativity.
A vital, vibrant motion language, a minimalist layout, thoughtful UI and a lineup of dots, dashes, sliders and imagery, one campaign video to capture 12 months of creativity.
Backgrounds that deserve to be in the foreground.
Twenty concepted scenes, a moment of mayhem, birthday celebrations, artificial light from within, from dusk to dawn without, condensation on a cold day, cosy scenes, familiar scenes, apocalyptic scenes, billions of Avatars globally, a home for all of them.
Injecting motion into an art world staple.
An orange vase, a floppy stick, an inflating apple, a hypnotic mirror, a whirligig dice, a clumsy magnifying glass, a flapping flower and an experiment in motion.
A cohesive motion system for a legendary launch, an infinite stream-verse.
A cohesive motion system for a legendary launch, from comedy gold to sporting ad-ons, a gridded system of logos and icons, an infinite stream-verse.