VSCO
What has making made you?
A vital, vibrant motion language, a minimalist layout, thoughtful UI and a lineup of dots, dashes, sliders and imagery, one campaign video to capture 12 months of creativity.
The ambition at photo-editing favourite, VSCO, was to produce a Holiday campaign encouraging users to view their year of creativity in retrospective via the photos and videos they had produced.
The campaign pulled in references to the app’s photo presets and integrated key elements, with the UI slider becoming a character in its own right – a playful, curious guide for the viewer.
Defining the motion of the slider became an exploratory obsession. Prototyping in motion tests from the first week, iterating on levels of speed, fluidity and weight, the team were able to quickly define a ‘personality’ for a simple dot.
"How can you make a circle celebrate creativity? Is it possible to make a circle look deflated and defeated? The characters we create don't always have to be human shaped, sometimes characters can be found in the simplest geometric forms."
Stephen Middleton, Creative Director at Art&Graft
Credits
Related Projects
-
Verizon
Creating a meticulous design and motion system for MWC in Las Vegas.
Verizon’s MWC Event, an extensive motion package, 600,000 square-feet of exhibition space, Las Vegas strip, a global audience, a 16 metre-wide screen, an open brief, a 16-column grid, the famous 65° angle, an incredible in-house team, 2D to 3D, 350 development presentation pages, 20-second hero video, tailored design and motion system.
-
W channel rebrand
Creating a new female-focused televisual space from logo up.
A brand new channel launch, a hub for the real-life and dramatic, a series of female-led shows, a new logo, a diamond portal, a series of environments, a dramatic flow, a bold approach to bold programming.
-
Virgin Media 360
Bending time and space to demonstrate the anytime, anyplace.
A galactic glimpse, the inception of something new, subatomic modelling, high resolution product rendering, a series of discs and portals — the 360 TV experience.
-
CCTV Rebrand
Broadcasting to the children of China and beyond, with over 900 million regular viewers.
900 million regular viewers, China’s most popular children’s channel, an organic overhaul, odes to culture and China’s historic artistry, a rich tapestry of fantasy worlds, a family adventure, leap and slide, turn over a new leaf to iconic IP.