Coinbase
A creative call to action.
Energetic imagery, a creative utopia, hundreds of blue squares, a new social network, rapid ideation, close collaboration, a place where anyone can make it.
The 30 second film aimed to capture the feeling of a decentralised utopia for creators; an invitation for traders, creators, students, developers, and anyone hungry to grow.
DEVELOPMENT
The studio team collaborated closely with the team at Base, working together to push at the edges of the brief through a wide exploration phase.
The desired energy for the pace of the final film spilt over into our creative flow; creating hundreds of iterations, motion tests, multiple storyboards, and entire films on a page.
With a target audience of Gen Z, Art&Graft combined a dynamic mix of archive footage and bespoke motion graphics in a quick-fire edit full of optimism and innovation.
We worked closely with the team at Base to align on UI, UX and brand design elements, using the Base square and brand blue as key signifiers throughout.
ROLLOUT
Screened at the Coinbase System Update 2025, the film accompanied a campaign on social media to showcase the many possibilities of the app.
The final edit is a rallying call to young creatives; capturing the energy, community and connection that allow anyone to make it on Base.
Credits
Created & Produced by Art&Graft
Executive Creative Director — Mike Moloney
Head of Production — Tom Bromwich
Creative Director — Stephen Middleton
Senior Creative / Team Lead — Ieuan Lewis
Producer — Theo Pepper
Design — Jack Chang, Ezgi Pancar, Paul Wilson
2D — Max Callaby, Leio Kirtley, Nuno Leites, Andreas Maris, Tal Uliel
Editor — Simon Rubin
Music & SFX — Zelig Audio
Coinbase
Manoil Tzonev — Creative Director
Nino Galluzzo — Creative Director
Annie Cordova — Senior Creative Producer
Jay Chase — Senior Producer
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